April 4, 2022

Marketing Manager

We are looking for a driven individual to develop, execute and track the success of Orange Photonics’ strategic marketing plan in support of customer retention and pipeline development.

Key Responsibilities

  • Top Level – Work with leadership to engage prospects, partners, customers, and industry stakeholders in support of sales, business development, and brand development objectives. Drive sales pipeline development and lead generation by leveraging both marketing and salesforce data.
  • Campaigns – Design and execute campaigns, track performance metrics and deliver ROI for each campaign, event, or initiative. Engage internal stakeholders, and manage vendors, timelines, and cost in support of each initiative.
  • Metrics – Leverage audience metrics from internal and external sources to improve campaign performance, product utilization, and revenue generation.
  • Market Intelligence – Stay current with marketplace and customer trends, risks, and opportunities.
  • Content generation – Expertly develop content appropriate for campaigns, websites, social media, customer education, advertisements, technical papers (with support), customer case studies, press releases, etc. Deliver the value proposition appropriately for each audience and communication channel.
  • Product – Support product development with user interface design, first ship collateral, educational materials, etc.
  • Conferences – Manage trade shows and conferences in their entirety, including spearheading pre/post lead generation efforts, presentation submissions, event website listings, booth selections, collateral production, shipping, hotels, flights
  • Presentations – Support educational and sales presentations with PPT refinement, webinar platform management, abstract submissions, etc.

Other

  • When called upon, assist with internal functions in order to meet company goals
  • Able to travel on an ad hoc basis. Opportunities may include trade shows/conferences, industry events, customer-hosted activities

Skills and Qualifications

The ideal candidate has a technical and customer service background.

  • BA/BS in a marketing or business discipline
  • 10 or more years of experience in a similar role is desired but not required
  • Self-starter, highly motivated and self-managing
  • Proven ability to articulate the distinct aspects of products and services
  • Excellent listening, verbal, and written communications skills
  • Full-time New Hampshire-based role preferred

About Orange Photonics

Established in 2015, Orange Photonics is a growing New London, New Hampshire-based startup with a great team. Our cutting-edge analytical technology offers quality control data to companies within the rapidly evolving cannabis industry. Please send your resume and cover letter to career@orangephotonics.com.