Director of Sales

We are looking for a high-performing Sales Director to help us meet our ambitious customer acquisition and revenue growth objectives within the legal Cannabis market. You will be responsible for developing and executing all key growth sales strategies, tactics and action plans required to achieve your financial targets.

Key Responsibilities:

  • Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products. 
  • Develop and execute strategic plans to achieve sales targets and to expand the company’s customer base
  • Build and maintain strong, long-lasting customer relationships
  • Partner with customers to understand their business needs and objectives
  • Effectively communicate our value proposition through proposals and presentations
  • Understand category-specific landscapes and trends, reporting on the forces that shift tactical budgets and strategic directions of accounts
  • Identify and assist with maintenance and support subscriptions
  • Assist customer support

Skill & Qualifications

  • Proven sales experience, consistently meeting or exceeding targets
  • Detailed knowledge & experience with legal Cannabis market channels & manufacturers
  • Lay understanding of both biology and chemistry of Cannabis products
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level
  • Proven ability to drive the sales process from plan to close
  • Proven ability to articulate the distinct aspects of products and services and position them against competitors
  • Excellent listening and negotiation skills, excellent verbal and written communications skills
  • BA/BS degree or equivalent
  • 5 or more years of experience in Cannabis market equipment sales or equivalent

To Apply
If you would like to be considered for this position please send your cover letter and resume to

About Orange Photonics
Orange Photonics is building products and services designed to mature the commerce/technical infrastructure needed in the Legal Cannabis market. Our customers will be regulators, law enforcement, growers and distributors in the rapidly expanding cannabis market. Our products are focused on the quality, safety, predictability and efficacy of Cannabis based products. Our first product, LightLab will take potency testing, data collection and data analytics out of the formal test lab and deliver high accuracy testing to our customers.